Build Your Google Ads Campaign on the Right Foundation
Campaign Structure
Build campaigns and ad groups around your services, locations, and search intent so the account is easier to manage and optimize.
Keyword Research
Create responsive search ads that match your services, target searches, location, and the actions you want customers to take.
Campaign Structure
Create responsive search ads that match your services, target searches, location, and the actions you want customers to take.
Location Targeting
Configure geographic targeting around the areas where your business actually provides its services.
Conversion Goals
Set up the campaign around measurable actions such as phone calls, contact forms, quote requests, or bookings.
A Google Ads Setup Built for Lead Generation
Before spending more on clicks, the account needs a structure that makes search intent, conversions, and campaign performance measurable.
Business & Service Research
Review your services, service areas, customers, and business goals before deciding how the Google Ads account should be structured.
Search Intent Mapping
Group relevant searches by service and intent so your campaigns target people looking for what you actually offer.
Ad & Landing Page Alignment
Keep the keyword, ad message, and landing-page offer connected so visitors see information that matches what they searched for.
Tracking Setup
Connect the campaign to the conversion actions that matter, including calls, forms, quote requests, and bookings where applicable.
What I Check Before Your Campaign Goes Live
A campaign should not go live simply because the ads are approved. I check the important campaign and measurement settings before the account starts spending.
01
Keywords & Match Types
Review keyword selection and match types to control how searches can trigger your ads and keep targeting relevant to your services.
02
Negative Keywords
Identify known irrelevant searches that should be excluded from your targeting to help prevent unnecessary advertising spend.
03
Conversion Tracking
Check that important conversion actions are configured correctly so Google Ads can record the results that matter to your business.
03
Campaign Quality Check
Review targeting, budgets, ads, keywords, conversion settings, and other campaign settings before launch.
I start with the services you actually sell and the locations you serve, then research the searches people use to find those services. The focus is on relevant commercial intent rather than collecting a large list of keywords simply for the sake of volume.
Yes. Conversion tracking is part of the setup when the required website and account access is available. Depending on the business, conversions can include phone calls, contact forms, quote requests, bookings, or other measurable customer actions.
Yes. Local service businesses are a primary focus of my Google Ads work. Campaign setup can be structured around specific services and service areas, with location targeting and conversion measurement configured around how the business receives enquiries.
Yes. If you already have a Google Ads account, I can review the existing structure and determine what should be kept, changed, or rebuilt before launching or expanding campaigns. This is often preferable to creating a new account without first understanding the existing setup and conversion data.
