Review campaigns and ad groups to see whether services, locations, and search intent are organized clearly enough for effective optimization.
Keyword & Match Types
Analyze actual search queries to find irrelevant traffic, useful keyword opportunities, and potential negative keywords.
Campaign Structure
Analyze actual search queries to find irrelevant traffic, useful keyword opportunities, and potential negative keywords.
Ad Copy & CTR
Review responsive search ads, headlines, descriptions, and CTR to identify messaging that needs improvement.
Bidding & Budget
Review bidding strategy, campaign budgets, spending patterns, and cost per conversion to identify inefficient budget allocation.
Audit the Numbers Behind Your Campaigns
An account audit should connect campaign settings with actual performance. I review the data available in Google Ads to find problems that can affect clicks, conversions, and acquisition costs.
Conversion Tracking
Check whether important conversion actions are configured correctly and whether the data being used for optimization reflects the business goal.
Landing Page Alignment
Review the relationship between keywords, ads, and landing pages to identify gaps between what users search for and what they see after the click.
Location Targeting
Review location settings and geographic performance to identify targeting that may be too broad, too narrow, or poorly aligned with the service area.
Performance Review
Compare clicks, CTR, CPC, conversions, conversion rate, and cost per conversion to identify the strongest and weakest areas of the account.
A Google Ads Audit With Clear Next Steps
The purpose of an audit is not to produce a long checklist. It is to identify the account issues that matter and turn them into specific optimization priorities.
I review actual search terms, keyword performance, conversion data, campaign spending, and targeting settings to identify traffic and account areas that are consuming budget without producing enough useful conversion activity.
Yes. I review the existing account rather than starting with a generic campaign template. The audit looks at the current structure, targeting, keywords, ads, tracking, spending, and performance data.
Because campaign performance cannot be evaluated properly if the conversion data is inaccurate or incomplete. Tracking should reflect the actions that matter to the business.
The findings are turned into an optimization plan covering the issues that need attention first, such as tracking, search terms, keywords, ads, campaign structure, targeting, or budget allocation.
