Managed and optimized Google Ads for a European cleaning service from March 23 to October 2, generating 953 contacts from 6.48K clicks at a $16.36 cost per conversion.
The account required consistent management, testing, and optimization over an extended period rather than a one-time campaign setup.
For a cleaning service, generating clicks and conversion volume is only one part of the equation. The bigger challenge is understanding whether the contacts generated through Google Ads are aligned with the business’s actual customer demand.
The account therefore needed a structured approach that went beyond simply reducing CPC or increasing conversion volume.
The focus was on building a Google Ads system around:
The objective was to create a system capable of consistently attracting relevant customer inquiries rather than simply generating more website traffic.
The Google Ads strategy focused on connecting search demand with measurable conversion activity.
The account was managed through an ongoing process of testing, analysis, and optimization, with particular attention to:
Over the nearly seven-month management period, the account was continuously monitored, tested, and optimized.
The optimization process focused on understanding which search activity was generating contacts and where improvements could be made across the Google Ads account.
Rather than optimizing exclusively for CPC or conversion volume, the approach considered the broader journey from:
Search Intent → Click → Contact → Customer
This helped keep the campaign strategy focused on attracting the right type of demand while maintaining measurable advertising performance.
From March 23 – October 2, 2026, the Google Ads account generated:
The account generated 953 contacts during the management period, but the key focus was not simply the number of conversions.
For a cleaning business, generating contacts is one part of the process. Building a Google Ads system that consistently attracts the right customer demand requires attention to search intent, tracking, campaign structure, lead quality, and continuous optimization.
The goal is not just more contacts. It’s a better system for generating relevant customer demand through Google Ads.
