Generated 175+ customer contacts for a junk removal business with Google Ads at a $5.79 cost per conversion over the last 30 days.
The objective was not simply to generate more clicks for the junk removal business. The campaign needed to generate consistent customer inquiries while making better use of the advertising budget.
The account required a stronger focus on high-intent search traffic, keyword relevance, conversion tracking, and reducing wasted spend from irrelevant searches.
The main challenge was to build a Google Ads campaign that could consistently turn search demand into measurable customer contacts rather than simply increasing traffic.
The campaign strategy focused on reaching people actively searching for junk removal services and aligning the advertising structure with high-intent search behavior.
Key areas of focus included:
The goal was to make the relationship between search → click → conversion more measurable and efficient.
Ongoing optimization was centered around the actual search terms and conversion data coming from the campaign.
Search terms were continuously reviewed to identify irrelevant or low-value traffic, while negative keywords were added where necessary.
Keyword targeting and campaign structure were refined around relevant search intent, while ad relevance was monitored to maintain alignment between what users searched for and what the ads offered.
Conversion data was also used to evaluate campaign performance rather than optimizing purely around clicks or traffic volume.
The focus remained on generating more measurable customer contacts while maintaining an efficient cost per conversion.
Over the last 30 days, the campaign generated:
175.5 customer contacts
25.88% conversion rate
$5.79 cost per conversion
$3.08K total ad spend
The campaign demonstrates how Google Ads performance can be evaluated beyond traffic volume by connecting advertising spend with measurable customer contacts.
The key outcome was not simply generating clicks, but producing 175+ contacts at a $5.79 cost per conversion.
