See how Google Ads generated 1,370+ tracked phone calls for a Florida law firm, with $51.6K in ad spend and a $52.56 cost per conversion.
For a Florida law firm, generating clicks alone is not enough. The campaign needed to focus on measurable actions that could create opportunities for the firm, particularly phone calls.
The key challenge was to use Google Ads to capture relevant legal-service search demand, accurately track phone-call conversions, and evaluate advertising performance based on conversion data rather than traffic alone.
Over the reporting period, the account generated 1.37K tracked phone calls with $51.6K in ad spend and a $52.56 cost per conversion. The case study focuses on building a measurable phone-lead acquisition system while avoiding unsupported claims about qualified leads, clients, cases, or revenue.
The strategy focused on using Google Ads to capture relevant legal-service search demand and measuring performance around phone-call conversions rather than clicks alone.
The campaign approach centered on:
The overall acquisition system was:
Google Ads → Conversion Tracking → Reliable Data → Optimization → Phone Leads
The campaign was managed through ongoing performance review, with the focus on improving the efficiency of the phone-lead acquisition system.
Performance was evaluated using available Google Ads data, including phone-call conversions, conversion rate, cost per conversion, and advertising spend.
The optimization process followed a continuous cycle:
Measure → Review → Identify Opportunities → Adjust → Observe → Refine
Over the reported period, the account recorded 1.37K tracked phone calls at a $52.56 cost per conversion, providing a measurable basis for evaluating campaign performance.
Specific actions such as negative-keyword additions, bid adjustments, budget changes, or landing-page tests are not documented in the supplied source, so they should not be claimed.
The campaign generated 1.37K tracked phone calls during the reporting period of Apr 3, 2021 – Aug 11, 2026.
Key results:
The results demonstrate long-term, measurable phone-call conversion activity from Google Ads, while the available data does not support claims about qualified leads, signed clients, cases, revenue, or ROAS.
